Global Online Advertising Reaches $45bn, and $147bn by 2012
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Ntas in Advertising, Tech Biz |
Internet advertising continues to grow at a faster rate than previously estimated. According to estimates by the Interactive Advertising Bureau (IAB) inconjunction with PricewaterhouseCoopers, US Internet advertising revenues for 2007 have grown by 25% to $21.1 billion from $16.9 billion in 2006. Even quarter revenues have grown exponentially producing record level revenues.
“Interactive media continue their unabated growth,� said Randall Rothenberg, President and CEO of the IAB. “There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them. I applaud the industry on maintaining this extraordinary momentum of innovation, which has fundamentally changed the way we live today.�
In a similar annual forecast released by The Kelsey Group, online advertising in 2007 is put at $45bn globally. And it is also been estimated that global online advertising revenues will increase significantly from US$45 billion in 2007 to US$147 billion globally by the year 2012.
“It’s no surprise that the global advertising industry is experiencing a full-scale shift to mixed-media platforms, with interactive driving a significant share of overall industry growth,� said Matt Booth, senior vice president, Interactive Local Media, The Kelsey Group. “We see Internet development—including increased subscriber/user access and broadband penetration—as a driver of both interactive advertising revenue as well as migration of traditional ad spending to new media platforms.�
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